writer • designer • misfit • strategist • creative • sense maker •
writer • designer • misfit • strategist • creative • sense maker •
Value Props, Positioning, Messaging: What's the Difference?
I confuse these terms very much like I confuse the purpose of the liver, spleen, and kidneys.
Beyond the Hype: Authenticity in Action
The advice goes something like this: Be honest, be intelligent, be more than a money-grubbing machine.
Signaling Credibility in Messaging
Overlooking context will get you in a credibility pickle. It’s like inviting a neighbor over for dinner while the cockroach man is spraying your kitchen.