UX

A Cheat Sheet for Content Strategists

A Cheat Sheet for Content Strategists

This cheat sheet of methods and tools for content strategists is designed to help you:

  • Translate businesses speak for human ears
  • Make information easier to find and consume
  • Reduce complexity, clutter and noise

Oh, the joy of content strategy!

Beyond the Hype: Authenticity in Action

Beyond the Hype: Authenticity in Action

There’s a lot of talk these days about brands and authenticity. The advice goes something like this: Be honest, be intelligent, and be more than a money-grubbing machine.

In essence: Don’t be a turd.

Part of me understands why this conversation is necessary. A bigger part of me thinks “brand authenticity” has been overblown into a trendy idea, as if someone had an “Aha!” moment and decided being genuine was a clever way to get people to like them. But authenticity isn’t an idea or a skill or a tactic.