This cheat sheet of methods and tools for content strategists is designed to help you:
- Translate businesses speak for human ears
- Make information easier to find and consume
- Reduce complexity, clutter and noise
Oh, the joy of content strategy!
A digital roadmap is the foundation upon which organizations plan, build, execute and measure the impact of digital initiatives on their long-term vision. But your digital roadmap is not just a PowerPoint that’s presented during a meeting, then dies a slow death on the company server. Nor is it a tactical step-by-step set of instructions, like you’d get from Google Maps or Siri.
There’s still a lingering belief that design thinking is only applicable to designers or those in product development. This couldn’t be further from the truth! You can apply design thinking to any role, title or industry.
Let’s focus on how to apply attributes of design thinking to leadership, from the minutia of everyday decision making to the complexity of untangling big problems.