writer • designer • misfit • strategist • creative • sense maker •
writer • designer • misfit • strategist • creative • sense maker •
The content strategy team of one
A cheat sheet of methods and tools for content strategists
Practical Ways To Apply Design Thinking to Leadership
There’s still a lingering belief that design thinking only applies to designers or product people. Not true!
Value Props, Positioning, Messaging: What's the Difference?
I confuse these terms very much like I confuse the purpose of the liver, spleen, and kidneys.
The Spectrum of Content Strategy
The role of the content strategist is to bring together the needs and objectives of technical, marketing and user experience teams under one umbrella business objective. Let's explore the specific activities and interrelated activities associated with different "flavors" of content strategy.
5 Ways We Limit Our Impact, and What to Do About It
You know it. I know it. We all know it. The biggest thing standing in our way is us.
The Value of Invisible Data
Most often in life we look to “things” for direction—data, statistics, trusted perspectives, our own experiences—when I wonder if the quiet, the absence of direction, is where we’d find more meaningful answers.