A digital roadmap is the foundation upon which organizations plan, build, execute and measure the impact of digital initiatives on their long-term vision. But your digital roadmap is not just a PowerPoint that’s presented during a meeting, then dies a slow death on the company server. Nor is it a tactical step-by-step set of instructions, like you’d get from Google Maps or Siri.
In marketing and brand communication, how often does poor delivery kill the message? Delivery in this sense is the context surrounding a message that signals its credibility.
Overlooking context will get you in a credibility pickle. It’s like inviting a neighbor over for dinner while the cockroach man is spraying your kitchen.