Value Proposition

Value Proposition, Positioning, Messaging: What's the Difference?

Value Proposition, Positioning, Messaging: What's the Difference?

I confuse the terms value proposition, positioning and messaging very much like I confuse the purpose of the liver, spleen and kidneys. 

Each one is important and serves a purpose, but they serve very different functions. Let's unpack and demystify these different yet interrelated marketing terms.