writer • designer • misfit • strategist • creative • sense maker •
writer • designer • misfit • strategist • creative • sense maker •
The content strategy team of one
A cheat sheet of methods and tools for content strategists
Value Props, Positioning, Messaging: What's the Difference?
I confuse these terms very much like I confuse the purpose of the liver, spleen, and kidneys.
The Spectrum of Content Strategy
The role of the content strategist is to bring together the needs and objectives of technical, marketing and user experience teams under one umbrella business objective. Let's explore the specific activities and interrelated activities associated with different "flavors" of content strategy.