Content Strategy

A Cheat Sheet for Content Strategists

A Cheat Sheet for Content Strategists

This cheat sheet of methods and tools for content strategists is designed to help you:

  • Translate businesses speak for human ears
  • Make information easier to find and consume
  • Reduce complexity, clutter and noise

Oh, the joy of content strategy!

Value Proposition, Positioning, Messaging: What's the Difference?

Value Proposition, Positioning, Messaging: What's the Difference?

I confuse the terms value proposition, positioning and messaging very much like I confuse the purpose of the liver, spleen and kidneys. 

Each one is important and serves a purpose, but they serve very different functions. Let's unpack and demystify these different yet interrelated marketing terms.

The Spectrum of Content Strategy

The Spectrum of Content Strategy

The role of the content strategist is to bring together the needs and objectives of technical, marketing and user experience teams under one umbrella business objective. Let's explore the specific activities and interrelated activities associated with different "flavors" of content strategy.