Human-Centered Design

Disabling Your Ego for Better Design

Disabling Your Ego for Better Design

Our egos are tricksters. We’re easily fooled into thinking our emotional response — our personal preferences as designers and leaders — will inherently match everyone else’s. But if our goal is to create things other people will use and genuinely enjoy, retrofitting the wants and needs of our audience into the constraints of our preferences is a fantastic way to fail.