The Spectrum of Content Strategy

The Spectrum of Content Strategy

The role of the content strategist is to bring together the needs and objectives of technical, marketing and user experience teams under one umbrella business objective. Let's explore the specific activities and interrelated activities associated with different "flavors" of content strategy.

A Drive With My Sister

A Drive With My Sister

She’s just my sister.

“Just” is a little word that carries a lot of weight. There are so many “just” people in our lives. The people who are always there, within reach. Perhaps not in proximity but…there. Around. They’ll always be there, right?

Pain, Candy & The Process of Creating

Pain, Candy & The Process of Creating

Any creator, maker, or builder knows the pain. The pain of creating something from seemingly nothing, from an idea or an observations. The pain of the process. So...what does this have to do with candy?

Getting Started in Information Architecture

Getting Started in Information Architecture

It’s easy to overlook things that are critically important until they start failing. Just like we don’t notice the structure of a house until it’s in question (“Hmm, should I be walking on this?”), a site’s information architecture typically goes unnoticed until it fails to do its job (“Why can’t I find what I need?!”).

Disabling Your Ego for Better Design

Disabling Your Ego for Better Design

Our egos are tricksters. We’re easily fooled into thinking our emotional response — our personal preferences as designers and leaders — will inherently match everyone else’s. But if our goal is to create things other people will use and genuinely enjoy, retrofitting the wants and needs of our audience into the constraints of our preferences is a fantastic way to fail.

Why You Can't Separate Strategy & Execution

Why You Can't Separate Strategy & Execution

The terms “strategic” and “tactical” carry different weights within many organizations, and unfortunately one gains more attention or credence (often strategy). But in reality, both need each other. Strategy without execution chops—and execution without strategy—is a rudderless endeavor that leads nowhere.

You Are Building Your Brain

You Are Building Your Brain

Did you know that you're re-wiring your brain each day? Every habit is strengthening a connection. The habits you develop around media, self talk, and your devices matter. Our brain becomes wired for these experiences the more often we live them. So...what now?