writer • designer • misfit • strategist • creative • sense maker •
writer • designer • misfit • strategist • creative • sense maker •
Getting Started in Information Architecture
It’s easy to overlook things that are critically important until they start failing. Just like we don’t notice the structure of a house until it’s in question (“Hmm, should I be walking on this?”), a site’s information architecture typically goes unnoticed until it fails to do its job (“Why can’t I find what I need?!”).