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Principal Consultant & Founder
Staki Strategy, LLC

Hi, I’m Caitlin Vlastakis Smith.


What I do:

UX & product strategy, generative and evaluative research, content strategy, messaging/positioning, service design


What THIS ACTUALLY MEANS:

  • Aligned stakeholders around a clear vision and roadmap

  • Using qualitative and quantitative insights to answer, "What now?” and “Why?”

  • Journey mapping as a tool to inform product strategy, UX experimentation and market messaging

  • Distilled research into action and plain-language positioning

  • Radical simplification across digital touchpoints

  • Human-centered products and services based on evidence, not platitudes


I Nerd out about:

  • The unstructured process of surfacing meaning and direction from complexity

  • Facilitating disparate insights and perspectives to create a path forward

  • Making things easy to understand and use

  • Diagrams! Sketching! (Alone and in groups.)

I Am Hyper passionate about:

  • Harnessing technology to improve the lives of underserved populations

  • Exploring the impact of our biases and self-imposed constraints

  • Creating communities of decency, kindness, and shared purpose


COMPANIES I’VE WORKED WITH