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Principal Consultant
Staki Strategy, LLC [in development]

Hi, I’m Caitlin Vlastakis Smith.

What I do:

User experience strategy, content design, workshop facilitation


  • Aligned stakeholders around a clear product/project vision and roadmap

  • Customer journey mapping used as a tool to inform product strategy, prioritization, experimentation and messaging

  • Distillation of stakeholder and customer insights into discrete action, plain language positioning and feature sets driven by real data

  • Radical simplification across communication touchpoints

  • Human-centered products and services that create results

I Nerd out about:

  • The unstructured process of surfacing meaning and direction from complexity

  • Facilitating disparate insights and perspectives to create a path forward

  • Making things easy to understand and use

  • Diagrams! Sketching! (Alone or with others.)

I Am Hyper passionate about:

  • Harnessing technology to improve women’s health outcomes

  • Exploring the impact of our biases and self-imposed constraints

  • Creating diverse communities of decency, kindness, and shared purpose

Companies I’ve worked with