About
Principal & Founder, Staki Strategy, LLC
Hi, I’m Caitlin Vlastakis Smith.
What I do:
UX & product strategy, generative and evaluative research, content strategy, messaging/positioning, service design
What this actually means:
Aligned stakeholders around a clear vision and roadmap
Using qualitative and quantitative insights to answer, "What now?” and “Why?”
Journey mapping as a tool to inform product strategy, UX experimentation and market messaging
Distilled research into action and plain-language positioning
Radical simplification across digital touchpoints
Human-centered products and services based on evidence, not platitudes
I Nerd out about:
The unstructured process of surfacing meaning and direction from complexity
Facilitating disparate insights and perspectives to create a path forward
Making things easy to understand and use
Diagrams! Sketching! (Alone and in groups.)
I Am Hyper passionate about:
Harnessing technology to improve the lives of underserved populations
Exploring the impact of our biases and self-imposed constraints
Creating communities of decency, kindness, and shared purpose
COMPANIES I’VE WORKED WITH
