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Wield it. https://images.squarespace-cdn.com/content/v1/58653f399de4bb1b81edfbf4/1514842418902-CXV6TJCZ4D4HXC49NRZG/CMI_Final_20131.png Pubs - How to Use UX Research to Uncover Hidden Needs In this piece, I contextualize UX research methods for marketers to help them cultivate empathy and insights, ultimately leading to better outcomes. https://images.squarespace-cdn.com/content/v1/58653f399de4bb1b81edfbf4/1514837519058-6SZAK6KRIIS3GOPXVCN6/information-age-logo-text-only.png Pubs - How co-design can transform the customer experience Co-design, often referred to as participatory design, brings the concept of multidisciplinary collaboration into practical application. Learn how, when and why in this piece I wrote for Information Age. https://images.squarespace-cdn.com/content/v1/58653f399de4bb1b81edfbf4/1515461981471-2KFCXU8W9MT821S73HZO/adage__details.jpg Pubs - Four Lessons from Losing a Pitch This is a piece on failure. 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