Pubs
Publications
How co-design can transform the customer experience
Co-design, often referred to as participatory design, brings the concept of multidisciplinary collaboration into practical application. Learn how, when and why in this piece I wrote for
Information Age.
How to Use UX Research to Uncover Hidden Needs
In this piece, I contextualize UX research methods for marketers to help them cultivate empathy and insights, ultimately leading to better outcomes.
Four Lessons from Losing
a Pitch
This is a piece on failure.
After losing a new business pitch, I wanted to help our team reflect on what we learned. Our biggest takeaway: Failure is simply a tool. Wield it.